Friday, January 8, 2010

Amitabh Bachchan becomes marketing mastermind


Amitabh Bachchan has become a marketing mastermind. Currently he has a good product Paa and he is doing everything to make it a genuine hit, not a semi hit. First, he started using his blog to promote Paa. For the last few weeks, his blog is bringing the news of Paa only. The cost of making Paa was kept low to make it a hit somehow. The curiosity to see Bachchan in his new Avatar contributed a lot. The critics were kind somehow. They had plenty to tear this film apart. But they made gentle remarks and gave 3 to 3.5 stars. Amitabh won over the media by giving extensive and exclusive interviews. Now he is trying to make it tax free and managed Gujarat. For that he praised and invited Modi to watch Paa with him. He also sent special invites to Sachin Tendulkar. For the premiere, he invited the entire bollywood bigshots. He is indulging in self praise with all humility. Will this strategy work for all his other films? It seems that he just does not want to fade away like his contemporaries. He wants to be in the flashing limelight until the last. Bravo to the untiring hero.
I will rather watch him as Amitabh Bachchan rather watching him as ET. It is too painful for me physically and mentally. And he still surprises us.
What drives him? He has crores in his kitty, a supportive family and an envious lifestyle. Age is catching up with him and his body revolts most of the time. His face has more folds and but his gait is steady. His voice is the same but there is a hint of fatigue. He has hynotic presence which even his detractors accept.
His dependence on political bigwigs for support is well known. He lends them his glamour and they lend him their patronage. He is with all types of political parties. This shows that he has no fixed ideology and he is different from his father. His father was a great man of thoughts and words and I think that he would have been happy without any fame and little money. He would have been happy with a notebook and a pen sitting in a cramped room with some old furniture. What he would have wanted could have been some freedom of expression through his writings. But his son chose a different field where competition matters and a world which is filled with go getters. And the fame he got and is getting is like nasha. Once the fame leaves, it will leave a such void which all his crores will not be able to seal.
He wants to be like his father atleast in his thoughts. But he will not give up his chase for limelight so easily come what may. So we can see more of Bachchan, the megastar in the coming days.He is still the big moon adorning the night sky with lots of twinkling stars surrounding him. But some stars are threatening to become bigger during the moonless nights.

10 comments:

Anonymous,  January 8, 2010 11:41 AM  

Your article was good. But,

"I will rather watch him as Amitabh
Bachchan rather watching him as ET"

Do you really know how a progerian child looks? If no, please google some images to know that Amitabh Bachchan has done an excellent make-up of looking like them. If yes, are you comparing the children having progeria with ET? Its so INHUMAN.

goodluck January 8, 2010 11:58 AM  

ET is so lovable though not human. Why humans have this arrogance that only they are superior? Everytime I saw Auro I felt the pain Bachchan underwent for hours at his age.

goodluck January 8, 2010 12:01 PM  

And have you ever seen such a tall progerian child?

Admin-Mohit January 8, 2010 1:11 PM  

@ goodluck...
ya progerian children are barely four feet tall. They have high aging rate but growth rate normal. Almost all die in their 12s -13s with only few exceptions of being into their late teens.

If the movie got so popularity, the credit goes to Amitabh Bachchan to utilise his superstar status wisely. If instead of him, someone else played the role of Auro, it'd never make news.

Mostly people watched the movie coz they wanna see Bachchan in a new avatar.

hassan January 8, 2010 8:02 PM  

i absolutely agree if u take amitabh bachan name out of paa ppl wont even speak of it do ppl remember even a film name alag which was also about some kina child disease but amitabh bachan is a mega superstar and no1 evn khanz know that n dont even think about competitng with him as all came for premier of paa but y r then bachans woried i dont understnad the whole bolywood came 4 premiere of 3 idiots only bachan were missing i dont understand wats the fear they have and y not now cut off some work n do less films like y even he needed to do a film like aladin
by the way GREAT articale mohit bro

Anonymous,  January 8, 2010 8:41 PM  

bachchan is insecure about Aamir. Khan is a better man than bigb.

Mumbai gal,  January 10, 2010 6:32 PM  

Very few people would have watched Taare Zameen Par without Aamir in it, or Paa without AB in it, so I really don't care how they're promoting their movies as long as they're putting in their bit to make such films, commercially viable.

I would never have heard of the late Harivanshrai Bachchan if his poetry hadn't been recited by his son...the voice....ahhh!......
pity about his political hob-nobbing :-(

btw, why does Hollywood cinema portray aliens as short ppl?

hassan January 10, 2010 6:48 PM  

@ mumbai girl
i respect ur views but taare zaamen par was more about darsheel rather than aamir
n no doubt paa was all about amitabh bachchan but then y not come 4 premier of 3 idiots wen evn invited u should do all it tae to promote ur gud work but also on other hand apreciate otherz gud work that wat u call true sportsman ship

Mumbai gal,  January 10, 2010 7:10 PM  

Hassan ji, TZP was abt children with special needs, but it became a hit bcoz a lot of Aamir fans, the kind who liked Fanaa and Raja Hindustani also saw the movie.

I did'nt know abt AB not attending 3 Idiots premiere as I don't keep up with so much details abt the going-ons in tinsel town.

hassan January 10, 2010 7:26 PM  

@ mumbai girl

my simple question is that amitabh bachchan the name speaks volume for itself i dont think any of the bollywood actor even the khanz take him as competition they all respect him so why doe he sounds sometym insecure shahrukh n aamir r 2 ppl who he takes as competitors while both came to suport PAA but v dint c him in 3 idiots premier nor will we see him in MY NAME IS KHAN premiere n secondly why doing roles like aladin at this point of career ? these r my only queries

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