The show is supposed to be the tale of a young and suave business tycoon and his elder sister, and how their life changes when they both meet their right match.
Is Pyaar Ko Kya Naam Doon is already on floors and their first outdoor shoot has begun in Kolhapur. The relationship of the brother and sister is an integral part of the show and will be shown in the first episode itself.
Barun Sobti is playing the main lead.
Sanaya Irani of 'Miley Jab Hum Tum fame' is essaying the female lead's role.
Daljit Kaur will be seen playing the challenging role of main lead's sister as the the girl is supposed to be physically challenged
Deepali Pansare who was last seen in Star One's 'Dhoondh Legi Manzil Humein' will play the role of a parallel lead in the show.
Tuhinaa Vohra, last seen in Agle Janam Mohe Bitiya Hi Kijo, will be seen essaying Garima Gupta in the show. She will be mother of Payal and Kushi essayed by Sanaya and Deepali.
Sanjay Batra who essayed a prominent character in Imagine's Jyoti will be seen paired opposite to Tuhina as her husband.
Is Pyaar Ko Kya Naam Doon will replace Rajan Shahi's 'Chand Chupa Badal Mein' from the last week of May.